Marketing as a major business function and social process. Analysis of market forces. Marketing opportunities. Determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs. Class Notes: Must be taken w/ corresponding sections of FIN 256 and SCM 265; register for MAR 255 after 4/25. ADAMS & MARSHALL HOUSE; BLOCK 5. Enrollment Requirements: Prereq: ECN 203 and (MAS 261 or MAT 122 or 221); Coreq: FIN 256 and SCM 265.