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CUL 120 - Hospitality Marketing

Description
The hotel/restaurant/tourism business is marketing. It is essential to determine what customers want and provide it to them when they want it. Furthermore, it must be all wrapped up in a beautiful package at a reasonable price. Students will learn the intangible nature of hospitality products and the importance of positioning, targeting, and image development. Prerequisite RDG098. Offered on: E / 3 cr. hrs.
Credits
3
Attributes
UNRE-Unrestricted Elective
Recent Professors
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Schedule Planner
Recent Semesters
Spring 2021, Fall 2020, Spring 2020, Fall 2019, Spring 2019
Offered
Th, M, Tu, W
Avg. Class Size
25
Avg. Sections
2