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WRIT 3334 - Content/Social Media Strategy

Description
In this course, students will explore and strategize digital content’s place in social media through the study of information architecture, user experience, and case studies of successful social media campaigns. This advanced course builds on the theory and practices contained in introductory professional writing courses by aligning content to organizational goals and audiences and assessing content’s effective reach through tools such as analytics and usability testing. Prerequisite: WRIT 2313, Introduction to Professional Writing.
Credits
3
Recent Professors
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Recent Semesters
Spring 2020
Offered
MW
Avg. Class Size
22
Avg. Sections
1