Conceptual development. Advertising theory used in the development of writing, editing and evaluating advertising copy. Research methods and techniques. Ethical problems. Prerequisite: ADV 091, MCOM 100W and ENGL 071. Class Notes: IC - See course description for requirements. ID - See department for advisement, prerequisites, and/or course requirements. P1 - Prereq - 100W. PV - Prerequisite courses required. See course description.
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017