BITM 4639 - Web 2.0 Marketing

Description
The application and management of direct-response marketing in segmenting, targeting and establishing long-term relationships with customers. An emphasis on interactive technologies in the dissemination of marketing information and the distribution of goods and services in the electronic marketplace. The management of personal and business-to-business customer databases, and the development, management and evaluation of effective Internet marketing, virtual shopping and customized marketing strategies. Prerequisite: BMKT 2601. Offered Spring.
Credits
3
Recent Professors
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Recent Semesters
Spring 2020
Offered
TuTh
Avg. Class Size
15
Avg. Sections
1