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BUS 787 - Marketing Management

Prerequisite: Restricted to graduate Business students; graduate students in other programs permitted with the consent of the Faculty Director of Graduate Programs.Introduction to basic marketing concepts, principles, theories, and techniques. (Plus-minus letter grade only). Class Notes: * See University Bulletin or department for concurrent enrollment requirements and/or prerequisites. * Class meets at the Downtown Campus in the Westfield San Francisco Centre, 835 Market Street. Enrollment Requirements: Must be students in the BUS MSA, MBA, MBA (SB), MSBA, BLMS, and BLSB program.
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Fall 2020, Spring 2020, Fall 2019, Spring 2019, Fall 2018
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