This course emphasizes the development and implementation of a marketing strategy with emphasis on social media applications. Content will be developed for specific social media platforms. Topics covered will include development of an e-Marketing plan, market segmentation and targeting strategies, customer relationship management techniques, and the differentiation of owned and paid media. Class Notes: Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports. Add Consent: Department Consent Required. Enrollment Requirements: Prerequisite: MAR 1720.
Fall 2019, Spring 2019, Fall 2018, Spring 2018