MAR 1720 - Social Media Research and Strategy

This course emphasizes researching current social media techniques and their application to the business marketing environment. Current social media advertising platforms will be examined and reviewed. Techniques and insights for extracting business value out of social media will be examined. Review of data analytics including ROI will be applied to social media tools. Class Notes: Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports. Add Consent: Department Consent Required. Enrollment Requirements: Prerequisite: DIG 1105C for MARSOC-AS students only.
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Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
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