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WRIT 773 - Public/Media Relations Writing and Strategy

Description
Promotional writing takes many forms—from 140 characters tweeted to followers to billion-dollar marketing campaigns. Promotional writing involves telling a story in a particular way to reach a certain audience and achieve a goal. Students are immersed into the study and practice of promotional writing, which involves developing and managing strategic relationships with internal and external stakeholders by researching and planning promotion plans and measuring promotion effectiveness. Prerequisite(s): None.
Credits
5
Recent Professors
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Recent Semesters
Spring 2021, Spring 2020, Spring 2019, Spring 2018, Spring 2017
Offered
MTuWThF, MW, TuTh
Avg. Class Size
13
Avg. Sections
1