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COMM U375 - Communication Research Methods

Description
Fundamentals of communications research methods and applications. Topics include survey research, observational and experimental studies, primary research data-gathering techniques, secondary research sources, data analysis, message, market, competitive and audience research measures. Prerequisites: SPCH U201, U301 or JOUR U305; or consent of instructor.
Credits
3
Recent Professors
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Recent Semesters
Fall 2021, Spring 2016
Offered
MWF, TuTh
Avg. Class Size
15
Avg. Sections
2