This course introduces students to the components of a comprehensive public relations campaign: research, audience identification, message construction, channel selection and evaluation. Working with clients, students create and write an entire program for a variety of challenges, including image change, new product or service introduction, information, recruitment, crisis management, employee relations, persuasion and others. Students practice a complete PR plan.
Catalog Course, Rowan Experience, Undergrad Lvl crses 0-499, Writing Intensive
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017