PR 06310 - Introduction To Public Relations/Advertising Research

Description
The course studies both qualitative and quantitative research methods necessary for success in the fields of public relations and advertising. Emphasis is placed on evaluation of secondary searches, individual and group interviews, media audience measurements, market structure, segmentation and usage studies, and tracking studies.
Credits
3
Attributes
Catalog Course, Grad Catalog Course, Undergrad Lvl crses 0-499
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
MW, TuTh, Tu
Avg. Class Size
25
Avg. Sections
4