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MK 4100 - Marketing Research

Description
A thorough study of the various types of market research. Problems related to planning research, gathering and summarizing data and interpreting the findings are discussed and analyzed. The emphasis is on the practical use of market research in making market decisions. Actual market research projects are used to further this process. Prerequisite: MK 3000, introductory statistics, BIA 1800, BIA 2200, and senior standing.
Credits
3
Attributes
Bus Info, Infl & Analytics
Recent Professors
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Recent Semesters
Fall 2021, Fall 2019
Offered
TuTh
Avg. Sections
1