MKT 428 - Strategic Marketing Management

Description
Capstone marketing strategy course for seniors concentrating in marketing. Designed to integrate learning from prior courses through hands-on application. Emphasizes the importance of analysis, planning and implementation in successful execution of marketing strategies. Course content is interactive and experiential, and includes discussion, case analyses, real-world exercises and a semester-long strategic marketing project. Formal written reports and presentations will be developed and delivered.
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Recent Semesters
Spring 2019, Fall 2017
Offered
MW
Avg. Class Size
22
Avg. Sections
1