MKT 425 - Sports Marketing

Description
Overview of the essentials of effective sports marketing, addressing two broad perspectives of sports marketing: the marketing of sports, and the marketing through sports. Covers the sports consumer, sports and sports-related product offerings, brand management, sponsorship, licensing, strategy development, research resources and techniques, and career opportunities.
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Recent Semesters
Fall 2019, Fall 2018, Fall 2017
Offered
TuTh
Avg. Class Size
19
Avg. Sections
2