MKT 423 - Marketing Analytics

Description
Hands-on analytical and communication skills to address tactical and strategic marketing questions in today’s technological and data-intensive world. Analysis, management, and interpretation of scanner, direct marketing, geo-demographic, and other types of marketing data are emphasized through extensive use of software, such as SPSS, Excel, and Simply Map.
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Recent Semesters
Fall 2019, Fall 2018, Fall 2017
Offered
TuTh
Avg. Class Size
16
Avg. Sections
2