MKT 422 - Strategic Brand Management

Description
Theoretical and applied understanding of brand development and brand management. Focus on the strategic processes used to generate and capture brand equity. Develops understanding of how to build, measure and manage various brand offerings, and through the use of an aggressive experiential curriculum, encourages the application of the theories and strategies learned in class in real world business situations.
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Recent Semesters
Spring 2019, Fall 2017
Offered
MW, TuTh
Avg. Class Size
19
Avg. Sections
2