MKT 325 - International Marketing

Description
Global market and its influence on domestic as well as international marketing including cultural, political, and economic factors. Analysis includes screening of foreign markets for entry of U.S. products and subsequent development of market plans as well as strategic responses to effects of international trade on U.S. market.
Attributes
Business-International req, ISIE concentration elective
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018
Offered
MW
Avg. Class Size
22
Avg. Sections
3