This course focuses on community engagement through communication and advocacy for information services. This includes building relationships with the community, seeking funding, and communicating the library's value. Students will learn how to best implement outreach and marketing strategies - branding, merchandising, displays, social media, and programming - to reach an intended audience. Ultimately, this course emphasizes communication and outreach to engage the community in the life of the library/museum/archive/etc. to create a mutually-beneficial relationship.