COM 490 - Senior Seminar in Integrated Marketing Communication

Description
A capstone course for integrated marketing communication majors. The class seeks to synthesize and integrate the theory and skills learned from the IMCO courses and apply these in a final, culminating experience. The class will focus on integrating communication messages across both traditional media and emerging media strategically to meet the marketing needs of specific products, services, and organizations.Prerequisite: Seniors who have been fully admitted to the IMC major only. (GE) (RM).
Credits
4
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018
Offered
W, M
Avg. Class Size
25
Avg. Sections
2