A capstone course for integrated marketing communication majors. The class seeks to synthesize and integrate the theory and skills learned from the IMCO courses and apply these in a final, culminating experience. The class will focus on integrating communication messages across both traditional media and emerging media strategically to meet the marketing needs of specific products, services, and organizations.Prerequisite: Seniors who have been fully admitted to the IMC major only. (GE) (RM).
Fall 2019, Spring 2019, Fall 2018, Spring 2018