An examination of research methodologies used in the study of mediated communication. The course will introduce quantitative and qualitative methods including content analysis, experiments, surveys, and focus groups. Emphasis is placed on students learning why and how to conduct research to understand and explain media content and audiences, including: developing hypotheses and research questions, designing a study, gathering and analyzing data, and writing a research report. Students must earn a minimum grade of C- before they can advance to subsequent courses or receive credit for the course in the major. Prerequisite: COM 200. (RM, WI). Enrollment Requirements: Prerequisite: COM 200 or Sport Administration major and one of the following: COM 220, JOUR 241, MPRD 270, MPRD 250/FILM 250, ADV 275, PR 255, or MSCO 220.
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017