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ENT 3413 - New Product Development

Prerequisite: Student must be approved for degree candidacy by Price College; ENT 3113 or MKT 3053, MGT 3013, MKT 3013. Focuses on the development of ideas for new or established organizations, creating an environment conducive to innovation, recognizing business opportunities, assessing the market, customer and competitor situation. The development of these ideas leads to a feasibility analysis. Examines the development of a sales and distribution structure (including franchising, distributorship, and licensing and alliances), understanding segmentation, targeting, and niching. (Irreg.)
Business Course, Norman Upper Div Crse, Undergrad Business Course, Undergrad Upper Division Crse
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Spring 2020, Spring 2019, Spring 2018, Spring 2017, Spring 2016
TuTh, TuThF, TuThM
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