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MKTGGB 4392 - Quantitative Applications in Marketing II

Description
Acquaints students with the state of the art in mathematical marketing models. The focus is on managerial models of advertising allocations, channel design, sales force allocation, sales promotion, pricing, product design, test markets, and competitive positioning. The readings are mainly drawn from leading marketing journals. Students develop their own models and papers on a topic of interest. Class Notes: PhD Students Only. Add Consent: Department Consent Required. Drop Consent: Department Consent Required. Enrollment Requirements: Stern PhD Students Only.
Credits
3
Attributes
PhD
Recent Professors
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Recent Semesters
Fall 2020, Fall 2018, Fall 2017
Offered
Tu
Avg. Sections
1