Data Recovery

It appears you may have used Coursicle on this device and then cleared your cookies. You can recover your data by answering these questions.

User ID:

Your account no longer exists

Your user ID no longer exists. Please refresh the page. If the issue persists, please contact us at support@coursicle.com.

Dismiss

MKTGGB 4381 - Behavioral Applications in Marketing I

Description
This course is designed to provide a strong foundation for critical thinking in the area of consumer behavior. It examines topics primarily in the area of social psychology that have marketing applications. The primary focus is on how consumers process and integrate information such as advertising to form or change attitudes. The goal of this course is not only to impart knowledge about a body of research but also to help the individual develop his or her own interests and preferences in consumer behavior-related issues. Class Notes: PhD Students Only. Location: Tisch 819. Enrollment Requirements: Stern PhD Students Only.
Credits
3
Attributes
PhD
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2019, Spring 2018, Fall 2017
Offered
Th
Avg. Sections
1