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MKTGGB 2385 - Global Marketing Strategy

This course examines the development of international marketing programs, from determining objectives and evaluating international market opportunities to coordinating strategies in world markets. It differentiates between global and multi-national approaches to all elements of the marketing mix. There is an emphasis in the application of marketing principles in the multinational environment and the cultural influences that require adaptation of strategies in diverse markets. Class Notes: Saturdays. Enrollment Requirements: Prerequisites: Full-time MBA. Co-requisite: COR1-GB 2310.Prerequisites: Focused MBA. Co-requisite: COR1-GB 2110.Prerequisites: Part-time MBA and COR1-GB 2310.Not open to students with more than 24 MKTG-GB units.
Global Business Marketing Supply Chain Management & Global Sourcing Focused MBA Alumni IMP Langone (Continuing) and APC MBA1 MBA2 Non-Stern
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Spring 2020, Spring 2019, Spring 2018
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