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MKTGGB 2381 - Creativity

Description
Successful business people approach their problems creatively and happy people live their lives as works of art. In this course we explore the many dimensions of creativity that are important in business and in our own lives. Creativity isn't a mystical quality with which only a special few are endowed. Practical methods to become more flexible, imaginative, and productive thinkers can be learned by anyone, nurtured in others, and harnessed to create new products, uses, designs, theories, strategies, structures, and other solutions of all kinds. We will define creativity, review the science, and develop our own creative skill set by learning about experiencing and experimenting with a wide variety of approaches.
Credits
3
Attributes
Management Marketing Product Management One Year MBA IMP Langone (Continuing) and APC MBA2
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2018, Fall 2017
Offered
M, Tu
Avg. Sections
2