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MKTGGB 2347 - Consumer Behavior

Description
This course studies the consumer as a decision maker. It examines social and psychological influences on purchasing decisions, emphasizing their implications for marketing strategy. Topics include the consumer as a decision maker; motivation attitudes and their effect on behavior information processing, consumer risk, and demographic, social, and cultural influences on purchasing behavior. Applications to advertising product and segmentation strategies as well as Web-based applications of consumer behavior are highlighted. Enrollment Requirements: MKTG-GB Departmental Max or Non-Stern.
Credits
3
Attributes
Luxury Marketing Marketing Product Management Focused MBA Alumni IMP Langone (Continuing) and APC MBA2 Non-Stern
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2020, Fall 2019, Fall 2018, Fall 2017
Offered
MW, W
Avg. Sections
2