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MKTGGB 2327 - Research for Customer Insights

Description
This course emphasizes the organization, processes, and applications of marketing research in making business decisions. Topics include steps in marketing research, questionnaire, construction, experimental design, sampling methods, tests of hypotheses, data analysis, evaluation of research costs to results achieved, and applications of research to marketing decision areas. It requires a research project involving data collection and analysis. Enrollment Requirements: Prerequisites: Full-time MBA & COR1-GB 1305. Co-requisite: COR1-GB 2310.Prerequisites: Part-time MBA & COR1-GB 1305 & COR1-GB 2310.Not open to students with more than 24 MKTG-GB units.
Credits
3
Attributes
Business Analytics Marketing Product Management One Year MBA Alumni IMP Langone (Continuing) and APC MBA2 Non-Stern
Recent Professors
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Recent Semesters
Fall 2018, Fall 2017
Offered
Tu, Th
Avg. Sections
1