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MKTGGB 2325 - Digital Media Innovation

This course is designed to provide you with an orientation to the best current digital marketing practices. We will examine the inner workings of some of the most interesting and fastest growing digital companies and meet some of the leaders of these companies for a first hand view of how digital marketing is evolving and progressing. Course objectives are: 1) To understand the most practiced forms of digital marketing (e.g. social marketing, local marketing, search engine marketing, brand marketing) and how the venture capital world is views these tools and approaches; 2) To learn how advertisers and publishers are working together in the digital world to entice consumers with "authentic" marketing practices; 3) To become familiar with some of the best practices in digital marketing; 4) To learn how to create and present a new business idea in the digital marketing space to the VC community. Enrollment Requirements: Prerequisites: Full-time MBA. Co-requisite: COR1-GB 2310.Prerequisites: Focused MBA. Co-requisite: COR1-GB 2110.Prerequisites: Part-time MBA and COR1-GB 2310.Not open to students with more than 24 MKTG-GB units.
Digital Marketing Entertainment, Media & Technology Marketing Management of Technology & Operations Focused MBA Alumni IMP Langone (Continuing) and APC MBA2 Non-Stern
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Spring 2021, Fall 2020, Fall 2019, Fall 2018, Fall 2017
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