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MKTGGB 2192 - Strategic Foresight and Predicting the Future of Technology

This class is designed to answer questions such as: What technology is on the horizon? How will it impact our society? How will various industries harness the tech trend? Where does the trend create potential new business partnerships or collaborators for us? How does this trend impact immediate/adjacent industry and all of its parts? How will the wants, needs, and expectations of our customers and our society change as a result of this trend? We will systematically explore the future in order to forecast it so that we might all make better decisions in the present. This is not a class about today’s hottest trends, though I will offer deep insights into what key areas to watch. Instead, this class presents a process for identifying and acting on those trends. No technical skills are required. You don’t need to be a statistician or a research scientist. The process is straightforward, intuitive, and adaptable. Enrollment Requirements: MKTG-GB Departmental Max or Non-Stern.
Entertainment, Media & Technology Marketing Management of Technology & Operations Product Management Focused MBA Alumni IMP Langone (Continuing) and APC MBA1 MBA2
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Spring 2021, Spring 2020, Fall 2019, Spring 2019, Fall 2018
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