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MKTGGB 2173 - New Media in Marketing

Description
This course will look to provide a framework for understanding the various technologies impacting the media in the marketplace today, using subjects both ripped from the headlines and grounded in near-term history, as well as provide a structure for assessing the opportunities and challenges of innovations in the 3-5 year time horizon. It is designed to help students become effective marketers in the 21st century. Topics covered will include the digital home, web 2.0, social media, online video, digital advertising, video-on-demand, mobile applications, gaming, sports technologies, and interactive TV. Enrollment Requirements: Prerequisites: Full-time MBA. Co-requisite: COR1-GB 2310.Prerequisites: Focused MBA. Co-requisite: COR1-GB 2110.Prerequisites: Part-time MBA and COR1-GB 2310.Not open to students with more than 24 MKTG-GB units.
Credits
1.5
Attributes
Digital Marketing Entertainment, Media & Technology Marketing Management of Technology & Operations Product Management Focused MBA Alumni IMP Langone (Continuing) and APC MBA2 Non-Stern
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2021, Fall 2020, Spring 2020, Fall 2019, Spring 2019
Offered
Tu, M, W
Avg. Sections
1