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MKTGGB 2114 - The Business of Sports Marketing

Description
The business of sports has become a persistent and integral part of our economy, specifically in the multimedia and entertainment arena. This is a specialized course for the MBA student interested in expanding knowledge of the sports industry as a business and as a world economic force. It provides students with a framework for understanding the scope of the sports business across the various leagues, the venues, the athletes and their relationship to internal and external factors, the infrastructure, the professional support system, and the marketing applications that drive this complex and growing multi-billion-dollar industry. Enrollment Requirements: Prerequisites: Full-time MBA. Co-requisite: COR1-GB 2310.Prerequisites: Focused MBA. Co-requisite: COR1-GB 2110.Prerequisites: Part-time MBA and COR1-GB 2310.Not open to students with more than 24 MKTG-GB units.
Credits
1.5
Attributes
Entertainment, Media & Technology Marketing Focused MBA Alumni IMP Langone (Continuing) and APC MBA1 MBA2 Non-Stern
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2021, Spring 2020, Spring 2019, Spring 2018
Offered
W
Avg. Sections
1