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PAFM 1051 - Marketing 1: Fashion Marketing

Description
This course examines fundamental marketing concepts in the fashion marketing environment. Students explore consumer insights, positioning, competitive advantage and channel decisions from both a theoretical and practical approach. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company. Open to Associate Degree in Fashion Design and Fashion Marketing majors only, others by permission.
Credits
2
Attributes
Non-Liberal Arts, Open to Non Major w Restrictns
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
M, Th, Tu, W, F
Avg. Class Size
16
Avg. Sections
5