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ADV 342 - Account Planning and Research

Description
Principles of account planning. Strategic thinking, use of focus groups, and other qualitative and quantitative methods. Applied media research methods, practices, techniques and ethics in media settings. Prerequisites: ADV 205. Fall of every year, Spring of every year.
Recent Semesters
Fall 2024, Spring 2024, Fall 2023, Spring 2023, Fall 2022
Class Size
20-30
Credits
3
Professor Reviews
1y
Junior
ADV
The professor curates extremely difficult exams and doesn't teach properly. She rambles on and on in her lectures and very rarely makes sense.
Read all reviews
Schedule Planner
Usually Offered
F (1 hour 20 minutes), Tu (1 hour 20 minutes)