15 847 - Consumer Behavior

Description
Prereq: 15.809, 15.814, or permission of instructor. Examines models of consumer behavior and methods for its analysis and prediction. Focuses on theories developed in marketing, psychology, and other behavioral sciences, and their role in understanding consumer preferences and decision making. Reviews theories in the context of a variety of industry applications. Students apply theories to their own market research projects.
Credits
9
Recent Professors
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Recent Semesters
Spring 2020
Offered
TuTh
Avg. Sections
1