15 834 - Marketing Strategy

Description
Prereq: 15.809, 15.814, or permission of instructor. Prepares students to formulate the marketing component of overall corporate strategy. Students examine three types of situations: some in which firms leverage their existing competitive advantages; some in which they build new competitive advantages; and some in which a seemingly weaker competitor, such as a start-up, leapfrogs a larger incumbent. Presents material through a combination of cases, lectures, and a group project.
Credits
6
Recent Professors
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Recent Semesters
Spring 2020
Offered
TuThF
Avg. Sections
1