15 821 - Listening to the Customer

Description
Prereq: 15.809, 15.814, or permission of instructor. Introduction to soft consumer research methods, useful for getting quick customer input into decisions on product design and development, strategic positioning, advertising, and branding. Covers interview techniques, observational methods, voice of the customer, focus groups, and analyses suitable for qualitative data. Introduces new information-gathering methods in development at MIT.
Credits
6
Recent Professors
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Recent Semesters
Spring 2020
Offered
TuTh
Avg. Sections
1