15 818 - Pricing

Description
Prereq: 15.809, 15.814, or permission of instructor. Framework for understanding pricing strategies and analytics, with emphasis on entrepreneurial pricing. Topics include economic value analysis, elasticities, customization, complementary products, pricing in platform markets, and anticipating competitive responses.
Credits
6
Recent Professors
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Recent Semesters
Fall 2019
Offered
TuTh
Avg. Sections
1