15 8141 - Marketing Innovation

Description
Prereq: None. Develops the skills necessary to market innovations, including new products, services, concepts, and customer experiences. Covers how to select the right market, target that market effectively, position a product or service for maximum success, and combine analytics, frameworks, and research for maximum potential. Emphasizes both marketing theory and practice: proven solutions to marketing problems, case sessions to illustrate the application of these techniques in various industries, and practice sessions to apply these techniques to real problems.
Credits
9
Recent Professors
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Recent Semesters
Spring 2020
Offered
MW
Avg. Sections
1