15 732 - Marketing Management

Description
Prereq: Permission of instructor. Studies the application of a reasoned framework to the selection of target markets and the optimization of marketing decisions. Subject is divided into two parts: a tactical portion that reviews how firms optimize profits in their chosen markets, and a strategic portion that focuses on identifying target markets. Tactical topics include pricing, promotion, channel and product issues. Restricted to Executive MBA students.
Credits
9
Recent Professors
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Recent Semesters
Fall 2019
Avg. Sections
1