15 356 - Product and Service Development in the Internet Age

Description
Prereq: None. Explains both the theory behind novel innovation development methods, and how they can be profitably used in practice. Covers lead user searches, internet-based crowdsourcing, design by customers using innovation toolkits, and more. Includes visits from industry experts who present cases that illustrate the art required to implement each method.
Credits
9
Recent Professors
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Recent Semesters
Spring 2020
Offered
MWF
Avg. Sections
1