15 283 - Social Media Management: Persuasion in Networked Culture

Description
Prereq: None. Explores how organizations and leaders can maximize the business value of social media platforms. Provides a framework and best practices for social media management, enhances understanding of strategic communication within the social media context, and improves social media communication skills. Assignments include case analysis, weekly content creation, and a final group project on social media strategy and content.
Credits
9
Recent Professors
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Recent Semesters
Spring 2020
Offered
W
Avg. Sections
1