GD 360 - Branding

Description
Students gain a new level of understanding of how design and communication can help define an organization’s message or product as well as engage how it performs. The course investigates the brand positioning process, strategic thinking, brand case studies, integrated brand communications, target audiences, and a collaborative design process. Note: May be repeated for up to 6 credits.
Credits
3
Attributes
Community Engaged Course
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
Th, Tu, W, M
Avg. Class Size
16
Avg. Sections
1