BADM 384 - Marketing Communications

Description
Approaches the subject from an integrated marketing communications perspective. Examines advertising, publicity, sales promotions, personal selling and the use of the Internet. Positioning, creativity, media planning and overall marketing effectiveness are determinants of success that will help students visualize, create and communicate a complete project. Prereq: BADM 270
Credits
3
Attributes
Leadership Minor
Recent Professors
Open Seat Checker
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Recent Semesters
Spring 2019, Spring 2018
Offered
W, MWF
Avg. Class Size
25
Avg. Sections
2