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BADM 382 - Marketing Research

Description
Examines the uses and limitations of marketing research information in strategic decision-making. Follows the marketing research process from problem definition through statistical analysis of data. Prereq: BADM 270, ECON 316.
Recent Professors
Recent Semesters
Fall 2024, Fall 2022, Fall 2021, Fall 2019, Fall 2018
Class Size
20-25
Credits
3
Usually Held
TuTh (1:00pm-2:15pm), MW (3:30pm-4:45pm), TuTh (9:00am-10:15am)