AMGT 245 - Arts and Culture Marketing

Description
Examines the fundamentals of marketing theory and its application in arts and culture management. Topics include marketing mix; situational analysis; segmentation, branding; the 4 P's, publicity; Internet, social media, and database marketing; and marketing plan implementation and control. This course will examine theory and then directly apply concepts in the development of personal branding tools and in the generation of comprehensive marketing for a local arts or culture organization. Prereq: AMGT 130 or AMGT 235
Credits
3
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2019, Fall 2018
Offered
TuTh, MWF
Avg. Class Size
20
Avg. Sections
1