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DGMD 4860 - Digital Campaign Strategies, Planning and Analysis

Description
Examines digital campaigns that focus on political or social action issues. Goal is to develop more informed consumers and critics of political and social action communication campaigns. Exposure to relevant theories, methods and ideas, and application of that knowledge to current campaign activity. Explores how campaigns have changed over time, campaign planning, how attitudes are influenced, opinions are created and behaviors are triggered and campaign design and evaluation.
Credits
3
Attributes
Service Learning Service Learning Mandatory
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2021, Spring 2020
Offered
TuTh
Avg. Sections
1