MARK 566 - Integrated Media Planning

Description
The course provides an overall understanding of media planning: basic media concepts, buying and selling of media, development and evaluating effective media strategies and plans, and the role that media plays in an integrated marketing and communications plan. The course is recommended for students with little or no media planning experience. Enrollment Requirements: Pre-requisite: Graduate School of Business student.
Credits
3
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2020, Spring 2019, Spring 2018
Offered
Th, M
Avg. Class Size
40
Avg. Sections
1