Prerequisites: MARK 460. This course develops an understanding of marketing problems in an international context with particular attention given to how international factors impact consumers, competition, and marketing strategies. Outcome: Students apply the principles of marketing to solve marketing problems in an international context. Students analyze cases and identify optimal solutions to international marketing problems. Enrollment Requirements: Prerequisite: MARK 460.
Spring 2020, Fall 2019, Spring 2019, Fall 2018, Spring 2018