MARK 373 - Integrated Marketing Communications

Description
Prerequisites: Junior standing, minimum grade of "C-" in MARK 201. This course develops an understanding of advertising strategy and advertising campaigns, including the external environment, how agencies are structured and how consumer metrics are integrated. Outcome: Students develop skills in managing the integration of media, strategy and creative design in developing sound advertising campaigns.
Credits
3
Attributes
Engaged Learning
Recent Professors
Open Seat Checker
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Recent Semesters
Spring 2020, Fall 2019, Spring 2019, Fall 2018, Spring 2018
Offered
TuTh, MWF
Avg. Class Size
50
Avg. Sections
2